Healthcare

Business Challenge:
A national managed care client holds the dominant position in key local markets. Rising healthcare costs have negatively impacted customer access and affordability to its products. The company was in danger of being perceived as unresponsive to market needs and saw its brand under attack in the marketplace.

Y&M PARTNERS Solution:
Y&M PARTNERS evaluated internal and external forces that are changing the competitive landscape and recommended that the client use its scale advantages to partner with provider networks. This can help to right size the local healthcare industry by lowering overall costs and passing savings on to members. Y&M PARTNERS also recommended a broader range of products that helped tailor solutions and price points to better ensure continued affordability and access to its members.

Client Benefit:
By using its market dominant position to implement changes, this managed care client was able to successfully respond to market needs and retain its brand leadership in these key local markets.

Technology Commercialization

Business Challenge:
A Fortune 500 company was looking to launch a new product in a multibillion multi-billion dollar mature market. The company needed recommendations on both pricing the product and financing the product purchase. In addition, the company was seeking recommendations on go-to-market strategies that would encourage customer adoption.

Y&M PARTNERS Solution:
Upon completion of extensive strategic analysis and review, Y&M PARTNERS LLC proposed an innovative business model whereby the product is being priced and financed by a newly created leasing subsidiary. Using an outsourcing model for new customers, the company will also service and support the installed base through customized service level agreements.

Client Benefit:
Providing a flexible and scalable business model will help the company realize the customer adoption rates it is seeking. In addition, a recurring fee-based revenue stream has been created through the customized service level agreement product offering. This solution also positions the company to maximize additional emerging business opportunities as they arise.

Entertainment Technology

Business Challenge:
An entertainment technology company wanted to position itself for a joint venture and/or acquisition with a global media company with the scale and resources necessary to more effectively commercialize its product.

Y&M PARTNERS Solution:
Y&M PARTNERS LLC developed an external business plan for strategic acquisitions candidates. We conducted corporate development activities including introductions and meetings with leading media companies that led to the preparation of term sheets and related documents to facilitate the client's negotiation efforts.

Client Benefit:
Although the entertainment technology company has elected to hibernate its technology in the short term, it is better positioned to pursue corporate development initiatives as market conditions improve.